Question 1

How do I connect my ad accounts?

Accepted Answer

Click "Connect" and sign in with your Google Ads account via secure OAuth. ReportMate auto-discovers manager accounts (MCCs) and syncs your data automatically. If you don't have API access, you can upload an XLSX spreadsheet instead.

Question 2

How long does the initial setup take?

Accepted Answer

Most users are up and running in under 5 minutes. Connect your Google Ads account (or upload a spreadsheet), and generate your first report. No technical setup required.

Question 3

Can I connect multiple ad accounts?

Accepted Answer

Yes! Pro plans support up to 10 accounts and Business plans offer unlimited accounts. ReportMate auto-discovers accounts under manager (MCC) hierarchies, so connecting an agency-level account gives you access to all child accounts.

Question 4

Is there a free trial?

Accepted Answer

Yes. All paid plans include a 14-day free trial with full access to features. No credit card required to start.

Question 5

What data is included in the reports?

Accepted Answer

Reports include campaign performance, ad group breakdowns, keyword analysis with quality scores, search term data with negative keyword filtering, ad copy performance (including Performance Max assets), conversion tracking, impression share metrics, auction insights, phone call data, and automated insights with strategic recommendations.

Question 6

How long does it take to generate a report?

Accepted Answer

Most reports are generated in under 60 seconds. Complex reports with multiple campaigns, extensive date ranges, or large accounts may take up to 2 minutes.

Question 7

Does it work with Performance Max campaigns?

Accepted Answer

Yes. ReportMate fully supports Performance Max campaigns including search term data, headline and asset performance metrics, and auto-generated campaign purpose descriptions that explain each PMax campaign's goal in plain language.

Question 8

How does the automated analysis work?

Accepted Answer

ReportMate runs multiple analysis passes: an executive summary of your account, per-campaign narratives explaining performance in plain language, and cross-campaign intelligence that flags budget reallocation opportunities, search term overlap, and impression share gaps. Business plans also get strategic recommendations with prioritized next steps.

Question 9

Can I share reports with clients?

Accepted Answer

Yes! Every report gets a unique shareable link that clients can view in their browser — no login required. You can add your agency logo to client-facing reports and control which sections are visible per client.

Question 10

Can I control what clients see in shared reports?

Accepted Answer

Yes. You can hide specific report sections (like impression share data) from shared links while keeping them visible in your internal view. You can also upload your agency logo to replace ReportMate branding on client-facing reports.

Question 11

What export formats are available?

Accepted Answer

You can export reports as branded PDF documents with your agency branding and custom cover pages. Shared links provide a polished web-based view that works on any device.

Question 12

Is my data secure?

Accepted Answer

Absolutely. All data is encrypted at rest and in transit using industry-standard encryption. We use secure OAuth for Google Ads access and never store your credentials. You can revoke access at any time from your connections page.

Question 13

Can I revoke access to my ad data?

Accepted Answer

Yes. You can disconnect your ad accounts at any time from your ReportMate connections page or directly from your Google Ads permissions settings.

Question 14

Do you sell or share my data?

Accepted Answer

Never. Your ad platform data is used only to generate your reports. We do not sell, share, or use your data for any other purpose. See our privacy policy for full details.

Question 15

What plans are available?

Accepted Answer

We offer three plans: Basic ($9/mo) for small businesses with 1 ad account and 5 reports/month, Pro ($29/mo) for freelancers with up to 10 accounts, automated insights, and branded sharing, and Business ($79/mo) for agencies with unlimited accounts, cross-campaign intelligence, and strategic recommendations.

Question 16

Can I change plans at any time?

Accepted Answer

Yes. You can upgrade or downgrade your plan at any time. When upgrading, you get immediate access to new features. When downgrading, the change takes effect at the end of your billing cycle.

Question 17

Do you offer annual billing?

Accepted Answer

Yes. Annual billing saves you approximately 20% compared to monthly billing. All plans are available with both monthly and annual payment options.

Frequently Asked Questions

Getting Started

Reports & Data

Sharing & Export

Security & Privacy

Billing & Plans